Visual visionaries, stories that matter.

A bit about our founders…

After ten years of intense humanitarian adventures and chaotic geo-political filmmaking, Thomas is in a unique position to visualise many of the world’s crises from first hand experience. Through the lens of a camera or his tightly organised edit timelines, his style is instantly recognisable and completely immersive. Call him determined or just plain stubborn, Thomas is dead-set on ensuring the MAD legacy means something…

Creative Director with a love for the arts, Ellen combines ten years of top-level motion graphic experience with an unquenchable desire to make things look different. To further the art, to raise the bar, whether digital or hand-drawn, frame by frame or keyframes, Ellen lives and breathes animation.

Together, they are a force to be reckoned with.


Curriculum Vitae

Ellen Andries

1997 - 2002 : Studied painting and drawing at secondery school level in Geraardsbergen and Zottegem.
2002 - 2003 : 7th year Visual Arts (‘Beeldvorming’) at the secondary art institute of Ghent (Belgium).
2004 - 2008 : Master in Fine Arts - Graphic Design at Royal Academy of Fine Arts (Ghent).
2014 - 2018 : Animation Class at the Academy of Fine Arts (Ghent).
June - July 2016 : Animation Bootcamp at School of Motion.

2008 - 2010 : Motion Designer at Belgacom TV (Belgium).
2010 - 2016 : CEO at What! Graphics Studios.
2013  : Motion design for Without You (feat. Usher) [Sahel Hunger Crisis]  David Guetta Music Video.
2013 - Current : CEO  A Mad Production - Director - Animator - Motion design.

Thomas Maddens

Sept-Oct. 2009 : Research Assistant - UN-TV
Sept-Oct. 2010 : Assistant Producer for Emmy Nominated 'Cambodia; A Quest for Justice' - UN-TV
2009 - 2012 : Bachelor in Film - Narafi Film School (Brussels, Belgium)
July-August 2011 : Producer/Director and Editor - UN-TV and UN-OCHA.
2010 - 2012 : Production Assistant and Floor Manager - VT4/Vlaanderen Vandaag (Belgium)
2012 - : Camera - World Humanitarian Day Campaign ‘I was here’ Beyoncé music video - MTV VMA Nomination.
2013 - 2015 :  Cinematographer - Editor - Campaign Producer at UN OCHA
2013 - Current : CEO - A Mad Production - Director - DOP -  Editor

Lucas Dewulf

2012 - 2014 : Applied arts at Heilige familie Ypres
2014 - 2017 : Visual Communication Illustration and Motion Design at Luca School of Arts Ghent
2017 - 2018 : Digital storytelling ay Kask School of Arts Ghent
2018 - Current : VR enthousiast at Nerdlab


Area of Expertise

Ellen Andries

After Effects, Photoshop, Illustrator, Premiere Pro, Indesign, Take-5, Final Cut Pro, DVD Studio Pro, Post-Production.

Thomas Maddens

Third-culture-kid, film school graduate, always in search of the widest of angles to get as close as possible to the heart of the story.

Lucas Dewulf

Runs the MAD labs, everything VR, from linear to non-linear storytelling, from interactive VR to next level immersive experiences. Lucas is our secret VR genius!



Belgian Red Cross - European Commission - ICRC (International Committee of the Red Cross) - KBC - New Impact - - Special Olympics Belgium - Sugar - The Humanitarian Cooperative - United Nations - UNICEF - UN OCHA -  UNDP - Videohouse - Weber Shandwick